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You Damage More Than Your Own Personal Brand With Bad Online Behavior

Myrland Marketing

As a reminder, your personal brand is the way you do business, the way you act when you come in contact with others, and the behavior that is so consistent there is no question in others’ minds what you will be like when they see you online and offline. People might not know what came before or after that comment, so context is lost.

Brands 49
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Brand strategy: What it is and how to create a strong framework

Sprout Social

A brand strategy outlines how you approach the work that goes into building and maintaining a positive brand reputation. They can be a powerful source of social capital during times of crisis, too. That’s why creating a brand marketing strategy is a joint task for social media and communications professionals.

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. If you want a more close knit type of social media, plurk, hands down. Reply Tamar Weinberg June 30, 2008 at 8:46 am Wil, tools like ping.fm

Twitter 199
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Why You're the Key to Social Media Success

Convince & Convert

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence? telegraph service).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. So she asked me: How can we use social media to reach our customers?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. The issue with focus groups is that it takes the consumer out their comfort zone, putting them in a room full of strangers and bombarding them with question after question. Great post!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. What Questions Does This Content Answer for Them: What social media success metrics should I be paying attention to, and why? Targeted at marketing directors.