Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. A couple of years ago I was training a group of marketing professionals about influencer marketing. Well, first check if your brand reputation has improved.

Influencer 104

Influencer Social Media How To Campaign 104

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. In addition, followers that comprise your employee networks are more likely to engage with your content because people tend to trust their peers more than they trust brands.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? You can also ask for training to make sure you’re using all the features to the best advantage. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 212

Research Social Media B2B Marketing 212

Webbiquity SMM

FEBRUARY 7, 2011

How does the traditional notion of a corporate website need to change to embrace social median norms and capabilities? How should you integrate social media with other marketing tactics like email? How can you “train&# your CEO to use social media productively? Social Media Tips, Tactics and Techniques.

Social Media 199

Social Media Tools Tips ROI 199

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

Social CRM 147

Social CRM Twitter B2B CoTweet 147