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Major Social Media Acquisitions: 3 Must-Reads

Firebelly

Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape.

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Grow Your Wiki

Buzz Marketing for Technology

Publishing 2.0. The first post is published, so have a read and let me know your thoughts! I’ll blog here to let you know when each new guest post is published. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 Social Enterprise: Interview with 7thFloor Magazine.

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Age of Conversation 3: Time To Get Busy!

Diva Marketing Blog

Gavin Heaton and Drew McLellan had a wild idea to crowd source a book about the new conversations that were changing the fabric of marketing. In 2007, they asked people active in social media to write 1 page. Thanks to Channel V Books for their help in publishing and distribution. No one would make a penny.

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Age of Conversation 1, 2 And Get Ready For 3!

Diva Marketing Blog

a book about the new conversations that were changing the fabric of marketing. In 2007, they asked bloggers and people active in the new media space (social networks were on the distant horizon back in 2007!). Age of Conversation 3 is in the works with about 300 authors with a publishing date in 2010.

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Why brands transition from Social Studio to Sprout Social

Sprout Social

Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. Like Sprout, Social Studio offers social media approval tools that support workflows for approving or rejecting posts before publishing.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? This started as a simple goal to publish a record of Google updates.

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Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

I do want to acknowledge our sponsors at Social Pros, which includes Argyle Social, my company, developers of data driven social media management software , Janrain , the social sign on 800-pound gorilla, and Infusionsoft which develops great marketing automation software for SMBs and Jim , Digital Book Launch , who’s our special guest today.

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