HOW TO: Guide to Performing Website Audits
Techipedia: Tamar Weinberg
DECEMBER 13, 2011
You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Follow this content optimization checklist before publishing content to ensure it is properly optimized. Even having two pages on the same site with duplicate content will get your site penalized.
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