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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Performance Review. Convince the influencers. KM efforts are just as vulnerable to negative influences as any other corporate project. on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.). Best BlackBerry Shortcuts: Aflacs Mobile Guru Shares Tips. Blogs and Wikis in the Business World.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

hours a week "obtaining, reviewing, and analyzing information." Ensuring that everyone in the organization has the ability to use the same base IT tools does not, on its own, enable knowledge mobilization." Consider the influence of information literate workers within their local communities. Shapiro, Jeremy J.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Sally Falkow reports research on new influences in the B2B buying process (e.g., Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. Online Reputation Management.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Who are the influencers? Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. I mentioned that I wasn’t going to touch Facebook and Twitter, so I’ll recommend that if a happy customer writes a review via email or Yelp – give them a call and thank them.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. While interviews may be an avenue to gather testimonials and quotes, you may also use them for gathering insight from industry influencers you may have never met before.