Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure. Measuring online influence. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sprout Social

NOVEMBER 18, 2020

H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making. Consumers understand the power of a brand: its platform, influence and capital. ESSENCE [link].

Activities 116

Activities Brands Social Capital Compete 116

Convince & Convert

NOVEMBER 1, 2011

But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. Brian: This has been another area of study actually going back to the 90s before there were influence scores.

Klout 121

Klout Social Capital Influencer Social Graph 121

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. Write it, and burn it. Unported License.

Jive 30

Jive Forums Committee Survey 30

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Control Crowdsourcing, much like focused social media efforts, isn’t about giving up control, even though it seems that way before you start, just ask Scott Monty of Ford. (He

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Crowdsourcing Social Media Strategy Construction 121