Proactive Report

AUGUST 8, 2013

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Convince & Convert

NOVEMBER 1, 2011

So I think to some degree, the industry is wiring itself for distraction, because we keep creating new stuff and new stuff and new stuff. Brian: I’ve studied this actually, the idea of social network fatigue. That every year, you would double the size of your social graph, depending on what you were sharing.

Klout 121

Klout Social Capital Influencer Social Graph 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. That is, “social media is enabling companies to make influencer outreach a foundational marketing tactic.&# Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. You want loyalty? 29 Social Media Leaps of Faith by Heidi Cohen. .” ” 14 Ways to Build Strategic Relationships With the Who’s Who of Social Media by Copyblogger. ” What exactly is a social graph?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105

Facebook Virtual World Foursquare Banking 105