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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. The answer lies not in the specific products Rust-Oleum sells but in the reasons consumers buy those products: to support their DIY arts-and-crafts projects. Image source.

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A Straightforward Approach to User Generated Content that Connects

Buffer Social

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” and “Consumers find UGC 9.8x People trust people.”

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How To Create A Social Media Style Guide

Keyhole.co

A social media style guide typically includes- Voice and tone Language, grammar, typography Color scheme Hashtags Guidelines for engaging with the audience on social media Posting frequency PR crisis plan, etc. That’s why, your social media style guide must include an organized note of the hashtags your team can use while posting content.

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

Worldwide ecommerce sales are projected to hit $5.4 Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Syndicating reviews across retailer websites where your product is sold. trillion in 2022. That’s up 10.9% from one year ago, 81.9% from nine years ago. .

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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How to Build a Strong Instagram Community

Later

But, like most side projects, Huw had got busy, and put his jacket project to one side… If you’re still reading, head to the link in our bio to see how it continues. But we are still processing all of your orders, working on new projects, and gearing up for the days when we can open again. View this post on Instagram.