Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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UGC Content HootSuite Authentication 145

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Designer: Creator of graphics, keeper of brand guidelines, and responsible for producing visual content that meets the social media manager’s expectations.

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Template Templates Social Media Tips 137

Hootsuite

MAY 18, 2023

Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC). By leveraging UGC, you build trust with potential customers as they can see the real-life experiences of people who have used your products or services. guidelines.

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Video HootSuite How To UGC 115

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Create social guidelines and a crisis management plan Avoiding social media snafus starts with coming up with your own guidelines to follow in times of crisis. You can filter posts by account, keyword, hashtags, and even location. The good news?

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Reputation Strategy Brands HootSuite 111

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 111

Reputation Social Media HootSuite Sentiment 111

Hootsuite

MARCH 2, 2023

Using a hashtag associated with risky content When launching a new campaign or content series, hashtags can really help improve reach and engagement. The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. Read more about Pinterest’s brand safety guidelines.

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Social Media Brands HootSuite Policies 100

Hootsuite

JULY 17, 2023

You can easily repurpose your top posts, flag and fix typos, upload branded graphics, and even get recommendations for which hashtags to use and the best time to post. Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. Or maybe you want to incorporate more UGC into your content strategy.

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Social Media Tools HootSuite Price 74