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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Establishing a social media strategy will help you see where potential customers are hanging out. And social media will grow stronger and stronger; I wonder what Web 3.0 Where are the people most likely to buy your products and services?

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t use a Facebook Group. Of over 1500 friends that I have, I’m constantly being pitched to join groups I have no interest in. That might not apply to Facebook fan groups but the idea is similar. For example, let’s say you’re an insurance agency or a bank. It’s an irritant.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.

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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Think of all the attorneys that do insurance defense work…no friggin’ way could I do that and sleep at night. The latter group is pretty hard to help and I’m not inclined to try. I have started a group on Facebook called Warning! I’ve had Zinc before and it hasn’t killed my taste. Reply Gabe H.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Many companies just see this as a new avenue to push existing traditional marketing messages, and this is why they almost always fail. For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky.

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Quantum Entanglements: The Social Media Scandals

Techipedia: Tamar Weinberg

We may never know why someone who (by her own claims on Google Groups) was pulling in $5,000/month via counseling fees, affiliate marketing programs, and essays posted to paying websites such as Squidoo, would risk it all in a scheme that only raised a few hundred dollars. People hustling others on social media for a couple of dollars.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

I was a Facebook purist in its former form and I liked having access to select group of exclusive folks knowing that these were trusted people and that only certain groups of individuals were allowed to have access. It’s a bit like group therapy. Yup, it’s true. It felt good to be exclusive.

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