Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to. Again, by no means is this new.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t use a Facebook Group. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Hopefully, though, you’re considering other social networks to broaden your social media reach. That might not apply to Facebook fan groups but the idea is similar.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 8, 2008

Many companies just see this as a new avenue to push existing traditional marketing messages, and this is why they almost always fail. For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 28, 2010

I was a Facebook purist in its former form and I liked having access to select group of exclusive folks knowing that these were trusted people and that only certain groups of individuals were allowed to have access. It’s a bit like group therapy. Yup, it’s true. It felt good to be exclusive.

Facebook 277

Facebook Issues MySpace Privacy 277