article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

Lastly, integrated complaint management software and searchable knowledge bases will ensure your agents have all the customer information they need in one central place. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

article thumbnail

Social listening: Your launchpad to success on social media

Sprout Social

However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Paying attention to positive and negative sentiments around your brand is crucial. It’s easy to get stuck in a bubble when it comes to your brand and sentiment. Not to mention demographics and general sentiment around your brand. .

article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

Questions 161
article thumbnail

The complete guide to chatbots for marketing

Sprout Social

Machine learning-driven text analysis and sentiment analysis of chatbot data can be used to dig deeper to understand customer demographics, clickstreams on the web and previous purchase decisions to create highly personalized offerings. You can also give Drift access to your calendar to directly set up meetings or demos.