Remove FAQ Remove Knowledge Base Remove Loyalty Remove Sentiment
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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Brand loyalty A negative experience with your brand may deter some customers for good. Develop a help center Help your customers help themselves by creating a knowledge base.

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The complete guide to chatbots for marketing

Sprout Social

Machine learning-driven text analysis and sentiment analysis of chatbot data can be used to dig deeper to understand customer demographics, clickstreams on the web and previous purchase decisions to create highly personalized offerings. You can do so with a tool like Sprout Social’s Bot Builder or start with building paths in Google Drawings.