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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

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Social listening: Your launchpad to success on social media

Sprout Social

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. This includes: Topics and trends that your customer base is passionate about. The value of social listening.

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The complete guide to chatbots for marketing

Sprout Social

Machine learning-driven text analysis and sentiment analysis of chatbot data can be used to dig deeper to understand customer demographics, clickstreams on the web and previous purchase decisions to create highly personalized offerings. These questions are crucial for your social media chatbots.