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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You could be running an event and you want to track real-time mentions so you can respond to and track them. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. Another type of alert is when your competitor changes something on their profile on any of the social networks.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

These posts are not in response to newsworthy events, nor are they displayed in any particular order. The article has examples of how social media worked too. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing.

Marketing 265
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Quantum Entanglements: The Social Media Scandals

Techipedia: Tamar Weinberg

Some said we lost our innocence in the Kaycee Nicole scandal, but there still exists a vast network of potential support out here in the social networks, and from time to time scammers succeed in tapping into this resource. Reply dangrsmind July 21, 2008 at 11:38 am Nice summary of the plurk events and the Kaycee Nicole story.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

8 Tips for Blogger Outreach : Networking is important, but how do you reach the influencers you’re looking for? Don’t Abuse Social Network Pings : Social media gives you ways to connect with people you know easily, but there are certain etiquette rules to take into consideration. Summary: network (the verb).

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) Hey, Foursquare was pretty small once! Enough said.

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What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. On multiple occasions, I noticed an overlay during their episodes that encouraged users to follow them on Foursquare with a link to a Facebook.com address. I posted to Flickr and tried my best to bring it to their attention.

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This Week in Social Media – 4/17/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: Werner Kunz.