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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You could be running an event and you want to track real-time mentions so you can respond to and track them. Brandwatch is a social media monitoring platform that supports 27 languages and provides results from millions of social news and media sources across the web. Real-time Insights. Campaign Analysis. Brandwatch.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

These posts are not in response to newsworthy events, nor are they displayed in any particular order. 6 Tips for Getting the Most out of Foursquare (Mashable): Foursquare is new for many, so learn it and soak it in while it’s still hot. Every year, I can only read so many articles.

Marketing 265
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) Hey, Foursquare was pretty small once! C’mon.

Marketing 279
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What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. On multiple occasions, I noticed an overlay during their episodes that encouraged users to follow them on Foursquare with a link to a Facebook.com address. The FourSquare/Facebook issue is at best a confusing promotion.

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Quantum Entanglements: The Social Media Scandals

Techipedia: Tamar Weinberg

I like to think of this as “Schrodinger’s Blogger&# , referring to the famous thought experiment which explains to us the rather odd concept of the quantum state, in which an event exists only as a waveform of possibilities (1 or 0) until it is observed, and that the act of observation changes the outcome of the experiment.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Social Networks. A How-to Guide for Submitting Content to Fark : Chances are if you’re reading this, you may never see the need to submit something to Fark, a social news site for funny/odd news. The big investment in this case is time. Local SEO 101 Guide : Want to learn the basics of local SEO?

Marketing 264
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This Week in Social Media – 4/17/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: Werner Kunz.