Direct Marketing Observations

MARCH 31, 2011

Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. Yea social media is cool but what’s it all mean? What’s the point? Educating the masses.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Adam Sherk

DECEMBER 12, 2011

In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. Their Engagement Analytics Pro offers performance monitoring and competitive analysis for Facebook. Socialbakers. SEOMoz Pro.

Analytics 253

Analytics Tools Lithium Facebook 253

Dave Fleet

JULY 5, 2010

Lithium Technologies. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Jive Software. January 2010. February 2010. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Convince & Convert

MAY 20, 2012

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). What words are used in association with our brand? Where is this chatter occurring?”

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

JULY 12, 2011

The end result is an increase in trust among all employees at every level; trust of employees and empowering them to engage externally; an increase in budget investments to social business initiatives, collaboration and more effective social organization models. Creating Processes that Create Organizational Consistency.

Jive 146

Jive Lithium Social CRM Yammer 146

Webbiquity SMM

SEPTEMBER 12, 2011

Michael Cohn offers a helpful checklist for organizing social media efforts, from setting goals and listening to engaging your audience and selecting the right tools. Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio.

Social Media 257

Social Media Trendrr SM2 Alterian 257