Brand strategy: What it is and how to create a strong framework
Sprout Social
SEPTEMBER 14, 2022
For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. Now, as people turn toward digital channels to browse, purchase, review and rave, digital brand strategies have taken center stage for marketing and communications professionals.
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