How to Set Up Facebook Conversions API Using Conversions API Gateway
Jon Loomer
NOVEMBER 24, 2021
The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. You can set this up using the Conversions API Gateway. The truth is that every online business is set up differently.
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