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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. That’s what’s new: a significant leap in efficiency. All sites will have to display on mobile devices.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

How to Integrate Social Media into Product Marketing (Social Computing Magazine): This is a nice detailed guide on how you can market products via social media. However, how many of you actually knew that Delicious has tools to help you get the most out of it? Smashing Magazine has your answer.

Marketing 265
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Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

Sites 101
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. Advanced Delicious Search Operators (Modern Journalist): I know Delicious is in turmoil, and hopefully that won’t mean this won’t be useful in the future. The Ultimate Guide to A/B Testing (Smashing Magazine): Two versions of a website: what performs better? SEO: Strategy. Link Building.

Marketing 279
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. « Direct Marketing Observations July 6, 2010 at 10:54 am Designing A Facebook Fan Page: Showcases, Tutorials, Resources - Smashing Magazine July 8, 2010 at 3:27 am You’re It!

Facebook 279
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Fifteen Years of Online Social Interactions

Techipedia: Tamar Weinberg

Beyond a little notebook computer, more and more people are starting to take advantage of mobile technologies, particularly within their cell phones, to create and produce content. I still slap myself on the forehead when I recall tossing out a magazine from the Compuserve days that featured the best websites of that time.)

MySpace 101