Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. People love to tell their stories and share their opinions on social media. Partner with Influencers to Increase Authenticity. Encourage Sharing and Engagement.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. And to crowdsource sentiment on your brand. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. View this post on Instagram.

Instagram 119

Instagram HootSuite UGC Influencer 119

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

Brands 109

Brands Sentiment Conversation Hashtag 109

Mindjumpers

JANUARY 25, 2013

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.),

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Sprout Social

SEPTEMBER 1, 2022

Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. YouTube is the second most popular website in the world. Let’s dive in. Conduct competitive research.

YouTube 110

YouTube Brands Communities Video 110

Laurel Papworth

SEPTEMBER 18, 2014

Rarely searched for directly, more a descriptor the social object (status update or tweet) with an attached sentiment. Also check key influencers in your social media monitoring panel to see what hashtags are perennial and which one's are current. Hashtags as a popularity contest (trending, crowdsourced).

Hashtag 111

Hashtag Tips Meme Folksonomy 111