Snapping at Synapses: Why Digital Death Sucks
Waxing UnLyrical
DECEMBER 4, 2010
Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Mainstream media reacted, by and large, with a yawn. Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence.
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