Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. Consider: You get more leads.

B2B 148

B2B LinkedIn Tips Marketing 148

Hootsuite

MAY 17, 2023

These Facebook ads are the “bread n’ butter” of real estate social marketing. Develops your reputation, especially if the award was specific to a type of property, client, or location. Offer a free home valuation First-time and experienced sellers both know the market is always changing. Then, consider mobile behavior.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Hootsuite

AUGUST 31, 2020

Combine this with other analytics tools—like Google Analytics —and you’re setting yourself up for marketing success. A URL shortening site that’s been around a while might also be more reliable and reputable, likely to avoid service closure or disruption. CPM for U.S. Source: Bitl.ly. For example, Shorte.ST pays $14.04

URL 145

URL Google HootSuite Template 145

Jon Loomer

MAY 20, 2015

One of the primary reasons marketers run Facebook ads is for conversions. Marketers often refuse to consider that maybe — just maybe — their product isn’t all that interesting. While you have a reputation, these people haven’t yet used your product. It isn’t optimized for mobile devices.

Cost 113

Cost Conversation Facebook Sample 113

Jon Loomer

FEBRUARY 17, 2017

Your brand (logo, voice, reputation) is broken: You could have a great product, but even a great product is easy to ignore if your brand is broken. “Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate.

Advertising 167

Advertising Facebook CPC CPM 167

Hootsuite

SEPTEMBER 17, 2020

After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. Marketers have three options for their bids: Cost-per-click (CPC).

Adwords 145

Adwords Google Campaign Cost 145