What You Need To Know About Programmatic Advertising For 2019 And Beyond
Social Media Strategies Summit
SEPTEMBER 12, 2019
But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Increased Efficiency.
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