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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Increased Efficiency.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. Both graphs refer to viewers’ local time zones. These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. YouTube Analytics: General Reports. The Traffic Sources Report.

Analytics 142
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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

Clicks now only refer to link clicks when the objective is Clicks to Website or Website Conversions. If you optimize for Reach, you’ll manually set your CPM bid. Mobile App Engagement Objective. Choose this objective when your primary goal is to encourage engagement with your mobile application. oCPM has changed.

CPC 114
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Social Media Marketing Guide: Facebook

Little Web Giants

As a result, I am winning a trip to the SMX Social Media Marketing Conference. I decided to compile them into a useful document that we could use internally at Little Web Giants for quick reference. Then I went a step further and thought I ought to give this back to the social media marketing community. Mobile Device User.

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Social Media Marketing Guide: Facebook

Little Web Giants

As a result, I am winning a trip to the SMX Social Media Marketing Conference. I decided to compile them into a useful document that we could use internally at Little Web Giants for quick reference. Then I went a step further and thought I ought to give this back to the social media marketing community. Mobile Device User.

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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. 3 Important Takeaways to Guide Your Video Marketing Strategy.

Video 111
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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. Facebook’s mobile News Feed.

Cost 40