article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. What does CPM mean? Great for video-centric marketing.

article thumbnail

How Competition Impacts Facebook Ads Costs

Jon Loomer

This only refers to the cost to be shown, of course, and not whether your ads are attracting your desired actions. Competition and CPM. One important metric to monitor related to the rise and fall of competition is CPM (Cost Per 1,000 Impressions). But in Week 1, CPM was $10; in Week 2, it was $20. Impact of Competition.

Cost 216
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. You could get paid more if you’re making content for the stock market than the pet industry, for example. Different ad types tend to net better views and different CPMs. CPM $70.82 CPM $70.82 Competition.

YouTube 94
article thumbnail

Facebook Advantage Custom Audiences: What You Need to Know

Jon Loomer

The frequency and CPM will also jump. So, expanding your audience could actually improve your average frequency and CPM. In either case, the ad copy may refer to something specific that a customer did or bought that’s related to another product. The audience will only expand if it will improve results.

CPM 206
article thumbnail

A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

The Country and Audience Type is relevant only to Advantage+ Shopping Campaigns and refers to current and new customers by country. This is why you should consider grouping countries by similar CPM , especially if you want distribution by country to be mostly consistent. Is most of your budget getting spent in one country?

CPM 173
article thumbnail

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This is the #1 stumbling block I hear from marketers over and over again. So the question I hear from many marketers now is “ok I have done that – now how do I monetize them?”.

CPM 276
article thumbnail

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Increased Efficiency.