article thumbnail

12 Facebook video metrics brands need to benchmark right now

Sprout Social

Another option is to view these metrics from your video library. Ad cost (CPM, CPE, CPC, CPCon). To view the individual post performance of each video, click on one of the metrics visible under each post. This will open a more detailed view of all the metrics associated with the video.

Metrics 131
article thumbnail

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

– Analyze keyword library and expand appropriately. – Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) – Administer daily operational tasks associated with search engine marketing. – Update reports and databases. – BS/BA degree. and variables (Quality Score).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

The average cost to reach 1,000 people (CPM) via social media ads fell by 30 percent between Q2 2019 and Q2 2020, while the average cost-per-click (CPC) on search engines fell by 29 percent. And what’s more, the cost of individual ad units actually decreased significantly during the same period. But these ‘bargain prices’ may not last.

Report 145
article thumbnail

How I Used Facebook Lead Ads to Create a Quiz

Jon Loomer

If you wanted access to the (eventual) quiz library, you’d need to register. Can I use them to drive registrations to the quiz library? In my case, I am excluding the following groups of people: Subscribed to Quiz Library (Website Custom Audience thank-you page). Subscribed to Quiz Library (Email Custom Audience).

Facebook 167
article thumbnail

5 Facebook Ad Campaign Changes That Improve Your Results and Overcome Ad Fatigue

agora pulse

You’ll also find your CPM increases, and your quality score and conversion score are below average. Once your new ad is in draft, make the change to your ad format or image or video by either selecting one from your library or uploading one from your computer. You may want to get a more detailed look.). Change Your Facebook Ad Copy.

article thumbnail

How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

If you’re using paid ads, conversion metrics also include cost per click and CPM. Share what you learn throughout your organization to build a library of best practices for your brand. Conversion : In addition to conversion rate, this includes metrics like click-through rate and bounce rate. Create a content calendar.

Instagram 145
article thumbnail

Everything Brands Need to Know About TikTok in 2020

Hootsuite

Creators have access to an assortment of filters and effects, as well as a massive music library. ???? Add Music : TikTok’s extensive music library and integration with Apple Music is where the app edges out all other social platforms. Average cost per one thousand impressions (CPM) is $10. pic.twitter.com/sEA2djccHw.

Brands 145