Sprout Social

APRIL 5, 2022

That means it doesn’t only show you how many users saw your video in their Feeds but how many of those people actually watched the video. Engagement is an important metric to track for all types of Facebook videos, including in-feed videos, Stories and Live. Ad cost (CPM, CPE, CPC, CPCon). Engagement.

Metrics 124

Metrics Video Brands Facebook 124

Buzz Marketing for Technology

DECEMBER 8, 2010

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! NFO is the new SEO – that’s News Feed Optimization on Facebook. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley).

B2B 279

B2B Marketing Mobile CPM 279

Oktopost

SEPTEMBER 4, 2020

When you want to get your name out there in a big way, Facebook gives you a better reach for your dollar with its considerably lower CPM. That means that the owners of said businesses are right there checking their feed every day. Sometimes it pays to be the cool underground product nobody’s heard of yet—but only for a little while.

B2B 150

B2B LinkedIn Facebook Statistics 150

Hootsuite

JUNE 7, 2022

If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. If you’re only posting images on the Instagram feed, you’re missing out! Then, when your campaign pops up in a crowded feed, people can tell that it’s from your brand.

Campaign 145

Campaign Instagram HootSuite UGC 145

Hootsuite

MAY 17, 2023

Develops your reputation, especially if the award was specific to a type of property, client, or location. Two recent changes are especially powerful for video ads: Making in-feed videos play automatically and the new video views objective. Source: Leeds Real Estate on Facebook Why it works: Inspires trust. For $100,000 over asking?

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Jon Loomer

MAY 20, 2015

While you have a reputation, these people haven’t yet used your product. 1 aspect ratio to stretch across the width of news feed. You can also choose to optimize for impressions (CPM) or limit impressions to once per day per user (Daily Unique Reach). As a result, a larger percentage of this group will have interest.

Cost 113

Cost Conversation Facebook Sample 113

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media marketing seems affordable compared to other marketing, especially television, print, and even pay-per-click marketing or CPM-based advertising, but the biggest fallacy as it relates to social media marketing is believing that it’s something that you can do quickly and affordably. After all, time is money.

Social Media 268

Social Media Marketing Policies Sysomos 268