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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. These next-generation professionals excel in the emerging core-marketing disciplines of mobile, analytics, social, web, search and content. The Marketing Agency Blueprint (Wiley), pp.

CPM 137
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The Complete Guide to YouTube Ads for Marketers

Hootsuite

Likewise, B2C online education brand MasterClass uses skippable in-stream pre-roll ads to promote their memberships. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad.

YouTube 145
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A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

Buffer Social

Greg Allum, global head of social at Jellyfish, found that the CPM (or cost per 1,000 reach) on Stories is four to five times cheaper than Facebook’s news-feed ads. Brian : Exactly, and that might mean educational types of content, fun, entertaining content, contests, rewards, and more. For example. versus $5.34

YouTube 71
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Social Media Marketing Guide: Facebook

Little Web Giants

Events posted by pages also allow targeting by gender; relationship status; educational status; interests; age; location; and language. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Graph Search.

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Social Media Marketing Guide: Facebook

Little Web Giants

Events posted by pages also allow targeting by gender; relationship status; educational status; interests; age; location; and language. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Graph Search.

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10 Tips for Success with B2B Marketing on Twitter

Oktopost

Since Twitter is primarily a mobile platform, the platform supports professionals that like to be able to take their work anywhere. For context, at $6.46, Twitter’s cost-per-mille (CPM) is lower than Pinterest’s $30 and YouTube’s $9.68 Studies show that 84% of millennials consider their phones essential to their job.

B2B 152
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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. Mindjumpers ).