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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services.

CPM 204
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Difficult Decisions in Difficult Times

Jon Loomer

I understand that marketing and education are likely low on the priority list when a business is losing money. That should result in a lower cost to reach people (CPM). If so, bringing down prices may be on the table. But, there’s another side to this. I recognize the struggle businesses are facing right now.

CPM 202
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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

By paying per impression, you can optimize your CPM to just $0.02 Is your video educational or entertaining? Here are five common goals that social ads can help you achieve: Impressions: If you’re trying to get your message seen by as many people as possible, pay per CPM (impressions per 1000 people).

CPM 150
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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample scope to engage and educate your audience on LinkedIn. LinkedIn’s pricing model is based on the CPC and CPM. You can target people by job titles, company size, and interests.

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample scope to engage and educate your audience on LinkedIn. LinkedIn’s pricing model is based on the CPC and CPM. You can target people by job titles, company size, and interests.

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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Your organization can bemoan the lack of qualified professionals in the market, or it can take the initiative to create dynamic internal education programs, find candidates with A-player potential from diverse educational backgrounds, and develop employees into the hybrid professionals who will become the future leaders of our industry.

CPM 139
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The Future Of Display Advertising (It's Bigger Than You Think)

Twist Image

Better education. If we can get the creative, technology and ad serving to dance and sing in unison, then I'll agree with Schmidt that automating some of the more technical components will be critical to lowering the bar, so that more brands will get engaged with display advertising. Ultimately, we need to train Marketers better. advertising.