Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%.

CPM 175

CPM Social Media CPC Sample 175

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Sample code: utm_source=facebook.

Sample Code 145

Sample Code Social Media HootSuite URL 145

agora pulse

JULY 6, 2016

The last section gives me data per country, specifically: reach, clicks, CPC (cost per click), and CTR (clickthrough rate). (As Here’s a sample of the results I received. The post Free Social Media Tools We Love: Facebook Ads Compass appeared first on Agorapulse. As if I need another reason to love Canada…).

Social Media 63

Social Media Tools CPC Facebook 63

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. Social; however, is an entirely different story, and you’re probably measuring content performance incorrectly. There are four factors that make it difficult to develop social media benchmarks for content performance.

Nielsen 120

Nielsen Content Comparison CPM 120

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Growth marketers. Regardless, teams with social media managers are sitting on a goldmine of data and information.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. Marketers have three options for their bids: Cost-per-click (CPC).

Adwords 145

Adwords Google Campaign Cost 145