Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. We’re seeing a significant increase in social media usage as people work to stay at home amidst a growing number of states ordering people to do so. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

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Holiday Marketing Prep: How to Prepare Social Media for the Holidays

agora pulse

Every year, marketers and brands alike face the impending chaos that is the holiday season. There are lot of marketing platforms that you’ll need to take into account including PPC campaigns and email marketing. Get Your Social Calendar Ready Now. Winter is coming.

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Trending Sources

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform. Content marketing.

Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more. There’s rarely a dull moment when it comes to the products offered in the social media ad buying space.

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A Realistic Look at Digital Marketing ROI

Ignite Social Media

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they are going to drive more than $20,000 in sales. Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks.

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Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

The channels are competing for your video content and thus launching new features to keep marketers engaged. Quality video content is still paramount so keep in mind these best practices when creating video content for social. . In 2017, Pinterest announced that it was moving away from being a social network to be more focused on being a visual search engine. Influencer marketing will continue to grow in 2018.

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC). It also had the lowest cost per click, with a CPC of only 19 cents, followed by Turkey (25 cents) and India (33 cents).

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36 Sensational Social Media Stats and Facts

Webbiquity SMM

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. Advertising needs to be part of social media strategy.

Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. What is organic social media?

Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. Get your social calendar ready now. When that happens, social media is one of the first things to go … You can’t afford to let that happen. Prepare to spend more on social ads.

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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. Get your social calendar ready now. When that happens, social media is one of the first things to go … You can’t afford to let that happen. Prepare to spend more on social ads.

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Growth marketers. Regardless, teams with social media managers are sitting on a goldmine of data and information. If you’re serious about making data-informed decisions for your brand, then give social media managers a seat at the table.

Social Media Budget Tips for Those Who Don’t Want to Wing It

agora pulse

As a marketing agency, we’ve learned that social media marketing isn’t free. We need a solid social media budget that allows for content creation, scheduling tools, graphic design, and advertising. When trying to plan a monthly social media budget for any client it is important to understand their needs. Make room for social ad campaigns. Include an affordable social media management tool.

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10 Free Social Media Marketing Tools You Should Try

agora pulse

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Social Media Marketing

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We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges , and what their aspirations are on social media now and in the future has helped me tremendously along the way. Today’s biggest social media projects. The breakdown of social media projects.

How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer Social

Understand how to amplify blog content by reverse engineering social media videos that your audience will love. See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR.

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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. We believe social media marketers should be wary and keep a close eye on overall performance.

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Free Social Media Tools We Love: Facebook Ads Compass

agora pulse

The last section gives me data per country, specifically: reach, clicks, CPC (cost per click), and CTR (clickthrough rate). (As The post Free Social Media Tools We Love: Facebook Ads Compass appeared first on Agorapulse. Facebook Advertising Social Media MarketingAre your Facebook ad reports ho hum? Could the look and feel of them be so uninspired that they actually undermine all the hard work you do on your client’s ad campaigns?

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. The right data will assure executives that their investment in social is paying off. This article identifies the social media metrics that really matter, why they’re important, and how to track them. The social funnel: a breakdown. The social funnel: a breakdown.

How Size Matters in the Social Media ROI Debate

Convince & Convert

ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread.

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Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. As Face­book contin­ues to make improvements and as mar­keters make use of the platform for social marketing, consumer engage­ment on Face­book has increased significantly.

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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. Know your target audience for B2B marketing.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Facebook ads are radically different from mainstream media and other digital platform ads. As a result, more traditional advertising media are failing. The social network provides four ways to find and target the right people. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. These tend to be lower in cost than CPC so work well with awareness objectives.

How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. What your social media style guide should include.

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. Types of social media ads. Social media advertising cost.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm.

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Set Social Media KPIs With Your Boss.

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Most Popular Digital Marketing Jobs

The Realtime Report

Most Popular Digital Marketing Jobs. Data Analyst is currently the most popular – most searched for – job in digital marketing. Interested in exploring the job roles manipulated by digital transformation, digital marketing company rebootonline.com conducted research to identify the most popular – most searched for – digital marketing jobs in the UK. The digital marketing jobs rising in popularity are: Data Analyst. Influencer Marketing.

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Can Facebook Ads Actually Pay For Themselves By Driving Traffic To My Blog?

SocMed Sean

Cost Per Click (CPC) – This is the amount of money you will pay Facebook, Google, Twitter, Pinterest, or any other ad provider when they drive a user to click your advertisement and come to your site. 25 per click is a good place to start when estimating CPC on Facebook.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. 3 important video marketing takeaways. CPC on Instagram.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! What is Facebook Marketing About? This includes anyone from the CEO to the CMO to PR, communications, and marketing.

10 PPC Blogs Every Marketer Should Read

Convince & Convert

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I iSpionage is a search marketing competitive intelligence provider.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. 3 important video marketing takeaways. CPC on Instagram.

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5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Buffer Social

In this post, we take a look at some of the marketing strategies that have aided Daily Harvest’s incredible growth. Contents: 5 Marketing Lessons from Daily Harvest. Before starting Daily Harvest, Rachel Drori worked in marketing for Jetsetter. Seeing a gap in the market, she pulled together a website and started selling to people who were experiencing the same meal prep problems she’d had. Pinterest is somewhat of a sleeper in the social media world.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

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Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics.

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Blogging And Podcasting As A Business Model

Twist Image

There are many people (and media entities) that make money from Blogging and Podcasting. On top of that, many Bloggers and Podcasters use affiliate marketing as well (they are paid a percentage of the total sales that are generated through the advertising that appears within their content). Because many of these Social Media channels are relatively new, there are not that many new business models (when comparing it to traditional media). affiliate marketing.

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Marketing Campaigns That Convert

Koka Sexton

The concept of marketing has become firmly established in our lives over the past decades. We can surely consider that using various marketing tools is a necessary condition to build the business and to make it succeed. All this requires a marketing campaign. You can get perfect marketing metrics but starve due to lack of sales. Part 1: Major Mistakes in Creating a Marketing Campaign. This marketing plan will help you to make decisions, important and timely.

How to Drive Business with Your Facebook Strategy

Ignite Social Media

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 First, make sure you are tracking website conversions from social media. First, look at your reports to see which ad execution drives the best cost per conversion (CPC). Facebook even offers split testing to simplify this process for marketers.

45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. We use Ontraport for most of our marketing automation needs.

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