Social Media Marketing During COVID-19: March 23 Update
Ignite Social Media
MARCH 23, 2020
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. We’re seeing a significant increase in social media usage as people work to stay at home amidst a growing number of states ordering people to do so. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.