3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns
Keyhole.co
NOVEMBER 9, 2023
CPA (Cost Per Action) is a great KPI. In this case, we are talking about the cost of an order, but you can measure CPA at different levels (for example, the cost of a click to the website) and optimize your ads based on that. To measure CPA, you must divide advertising costs by the number of target actions (e.g.,
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