Direct Marketing Observations

MARCH 31, 2011

We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. But what made all of those discussions and conversations cool was that we were connecting. To have conversations or make money?

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Webbiquity SMM

JANUARY 24, 2011

A free service for setting up, promoting and hosting Twitter chats. Lithium also includes response assignment and reporting tools. Lithium also includes response assignment and reporting tools. Highlight the best comments, selectively hide comments (e.g. twebevent. Social and Alternative Search Engines.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MAY 20, 2012

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Ideally, I could assign conversation opportunities to various people in the company.” ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). investor), Vocus.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Jeff Esposito

SEPTEMBER 4, 2012

Tomorrow, the NFL kicks off another season and with that everyone from armchair quarterbacks to TV hosts and the President will be making predictions for games. This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring.

Social Media 35

Social Media Lithium Team Conference 35

Jeff Esposito

APRIL 1, 2013

Companies and brands should embrace these conversations when they can. the barrier of entry is also far lower than that of a company-hosted community. Aside from the cost of a Jive or Lithium, creating your own community comes with the task of recruiting users to the platform and keeping them coming back.

Communities 42

Communities Jive Lithium Real Estate 42

Convince & Convert

JUNE 24, 2010

The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). The hosts on infomercials are playing to lonely sleepless people, and while you know the products are most likely cheap or sketchy, there's an allure there. Take a look at Zappos.

Social Media 121

Social Media Strategy Social CRM MySpace 121