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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

Laurie Roberts , Social Media Manager at Johnson & Wales University. Every social media marketer dreads starting work with no idea what they will post throughout the day, week, or month. UGC is also a big part of the content mix at the Rochester Institute of Technology. Planning Content In Advance.

Content 150
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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. You can survey customers about potential products, get their opinions on marketing tactics, and ask for constructive feedback about ways to improve.

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Top 5 Fashion Social Media Campaigns Of All Times [+ Key Takeaways]

Keyhole.co

Pro Tip: If your campaign is gathering a lot of UGC content, you are doing something right. However, make sure that you are monitoring UGC to spot negative posts that could go viral and hurt your brand. On the other hand, it succeeded in changing constructs of beauty in a way that relates to a wider audience. The results: 3.7K

Fashion 52
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Starbucks Social Media Strategy: A Deep Dive Into Viral Campaigns

Keyhole.co

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. To automate this, you will need a social media management software.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. How to prepare: First, talk with your team about the potential for missteps.

Strategy 145
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How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

Talk about the painting of new murals, road closures, and construction around campus. Featuring alumni is always a great way to build authority and to get people excited about your programs, but featuring current students is how to get them truly engaged and participating with you on social media. Announce award winners.

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How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

As a Senior Social Media Manager at Thin Pig Media, I am lucky to work with Barn Pros, a company based in Washington State. A customer orders a kit that is then delivered to their site to be constructed. This provides us with a unique social media engagement opportunity.

UGC 40