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Why social media teams will be at the center of conversational commerce

Sprout Social

While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce. The former refers to purchases made directly from a one-to-one chat app while the latter is specific to the buying and selling of goods or services within a social media platform.

Team 139
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3 Keys to Layering Content Effectively

Waxing UnLyrical

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). mobile notifications, and LinkedIn. Um… yeah. This is not new(s).

Content 100
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. How Social Media Affects Content Relevance in Search : Why is social media so important?

Marketing 264
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Blog World 2010 Recap – My Notes and Experiences

Kikolani

I have returned from Blog World Expo 2010 with new friends, 30 pages of notes, tons of pictures, two magazines, three books, a blank journal, a nice stack of business cards, four buttons, stickers, a yo-yo, and, most importantly, an elevated enthusiasm for the world of blogging and social media. It is simply a vehicle.

Meeting 141
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10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent Blog

The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. The example below illustrates a perfect alignment of content and call-to-action: Image credit: Social Media Examiner.

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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). What is the social media stat of the week?

Hubspot 114
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How to Improve Content Success by Up to 500% with SnapApp

Convince & Convert

We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. We had one of our customers, HCSS, which is a construction software company that sells to construction companies. Jay: But I assume you also integrate into other platforms as well?

Content 104