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3 Keys to Layering Content Effectively

Waxing UnLyrical

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). mobile notifications, and LinkedIn. Um… yeah. This is not new(s).

Content 100
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Why social media teams will be at the center of conversational commerce

Sprout Social

One reason for brands’ shift toward conversational commerce stems from the growing popularity of mobile messaging. After all, your social team interacts with consumers daily and are privy to all kinds of messages spanning from compliments to complaints to constructive feedback. A better way to nurture the buyer journey.

Team 139
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Automating your marketing efforts may be fruitful.

Marketing 264
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10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent Blog

The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. Back in 2007, marketing guru Marcus Sheridan was the owner of a struggling swimming pool business.

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Blog World 2010 Recap – My Notes and Experiences

Kikolani

Every potential engagement is marketing – everyone you meet, every property you own (website, blog, social account) is marketing your brand. Mobile – you’re killing your content if it is not mobile enabled. Here are some notes from a few of the sessions I attended. People spread awesome.

Meeting 141
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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. You do not understand how digital marketing works. Yes, marketers are lazy. Stat of the week comes from Return Path , which is an email marketing data company. He used to be at Whitehorse.

Hubspot 114
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How to Improve Content Success by Up to 500% with SnapApp

Convince & Convert

Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Jay: Hey, everybody. Aaron: Yeah.

Content 104