88% of Twitter Users Follow At Least One Brand
The Realtime Report
OCTOBER 8, 2012
The highlights: 60% of Twitter users access the microblogging platform on mobile devices. A whopping 88% of Twitter users follow at least one brand, said Twitter’s vice president of global brand strategy, Joel Lunenfeld, at the IAB MIXX advertising conference last week ( TechCrunch ). there are more than 400 million tweets per day.
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