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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We created a custom audience based on social data from blogs, microblogs, social networks, and forums.

Quantcast 188
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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

mobile subscribers were using almost 40 million tablets, according to ComScore. Twitter ain’t going anywhere -From cars that tweet , to marketers figuring out newfound ways to leverage the power of microblogging and actually driving awareness and making money-Twitter is hitting some good times. need more proof?

comScore 166
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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Twitter is the new sports ticker. Twitter is preparing for its biggest surge in event traffic with the London Games. Chad Ochocinco is regarded as one of the more savvy users of Twitter in the NFL. He has over 3 million highly engaged Twitter followers. Facebook is the new hub for fans. New Careers are Being Forged.

Sports 133
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Mapping the Social Internet – what part of the world is the most.

Mindjumpers

In general when it comes to upload of pictures, video or using a microblogging service the article clearly shows and probably to no surprise, that the more the users are active on especially social network, the more they share content. Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue.

comScore 232
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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

I live twittered hour 23 and 24 of my last story submission to Digg. As seen on compete.com, alexa, comscore and other sites, Digg growth has flattened in the past few months. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Digg 100
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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

However, comScore, the leading internet marketing research firm recently did a study on Kontera In-Text ads and found among other things, that we’re actually one of the least disruptive ad formats. Tamar, regarding your feelings that In-Text ads are irritating, I realize that no form of advertising will ever be 100% embraced. Answers Yahoo!

Analysis 226
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

59% are on Twitter, and 43% use a company blog for marketing. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.