Buzz Marketing for Technology
OCTOBER 5, 2011
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We created a custom audience based on social data from blogs, microblogs, social networks, and forums. We then added to that with web information from Google, comScore, and Quantcast.
Direct Marketing Observations
MARCH 19, 2012
mobile subscribers were using almost 40 million tablets, according to ComScore. Twitter ain’t going anywhere -From cars that tweet , to marketers figuring out newfound ways to leverage the power of microblogging and actually driving awareness and making money-Twitter is hitting some good times. Should we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by?
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Mindjumpers
AUGUST 9, 2010
In general when it comes to upload of pictures, video or using a microblogging service the article clearly shows and probably to no surprise, that the more the users are active on especially social network, the more they share content. Analysis by Mikolaj Jan Piskorski and visualization by Tommy McCall Sources for the analysis: TRENDSTREAM COMSCORE CIA WORLD FACTBOOK Mindjumpers. [.]
Convince & Convert
JULY 23, 2012
According to April 2012’s ComScore rankings, SBNation.com ranked #10 in unique visitors… one spot above their San Francisco-based competitor BleacherReport.com (that has some of the best hyper-targeted email marketing practices on the planet and was reportedly acquired by Turner for over $200 million in June 2012). This has given the old-school media guys something to point to when they criticize the legitimacy of sports blogging and microblogging.
Techipedia: Tamar Weinberg
JULY 1, 2010
However, comScore, the leading internet marketing research firm recently did a study on Kontera In-Text ads and found among other things, that we’re actually one of the least disruptive ad formats.
Webbiquity SMM
SEPTEMBER 8, 2010
A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook. 75% of B2B marketers use microblogging tools such as Twitter vs. 49% of B2C marketers. Two-thirds of comScore’s U.S.
Webbiquity SMM
FEBRUARY 7, 2012
Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced?
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