Kikolani

AUGUST 18, 2015

Please note, it’s better to have a more focused group of individuals even if they are fewer in numbers than to be targeting a massive audience loosely connected to your topic. #2. You don’t want to go overboard on this, but you also need to have enough budget available to compete against other players.

Content 60

Content How To Reddit Campaign 60

Sprout Social

AUGUST 23, 2016

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. 89% of 18-29 year-olds are active on social media.

Social Media 40

Social Media Avatar Social Networking Compete 40

Buffer Social

JANUARY 2, 2019

Brian : Mobile usage and even shorter attention spans will continue to increase the popularity of short-lived content in 2019, especially with Millennials and Generation Z’ers, who thrive on their relationships with brands being authentic and meaningful. And it’s why we talk about it so much here on the show.

Trends 111

Trends Social Media Data Authentication 111

Idaconcpts

AUGUST 9, 2010

I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders&# by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights. Then take a look at the recent Virgin Mobile ads in August 2010. “No problem&# , he says.

Airlines 117

Airlines Wireless Insurance Technorati 117

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Mater of fact that gets a standing ovation… But now I want to share it… Feel my pain… I have to leave my email to a browser… on a mobile device that could well spell a don't bother.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

FEBRUARY 22, 2016

The CEO’s message included footage of men sitting in focus groups watching the reality (that part was off screen!). Women who used the product might have been tempted to switch to a competing brand. The reason, she said, was that they didn’t feel the public could handle the truth of what really happens each month. Here comes JR.

Data 60

Data Marketing Campaign Film 60