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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. Customers should not have to compete with a brand. You’d think brands would know what the customer wanted at this stage of the game, right?

What is Market Research?

Idaconcpts

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. The main types of qualitative research are focus groups (e.g. Focus Groups.

An Introduction to Social Media for Business

Sprout Social

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media.

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology.

Data 30

Where are my peanuts?

Idaconcpts

I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders&# by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights.

PB146: How to Write Effective Sales Copy

ProBlogger

A lot has been written about the topic particularly focusing upon techniques to use in headlines or titles, keywords, power words, and getting the call to action right. We learned a lot by looking at the way that he was selling his products which were competing products in some ways to ours.

Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

The second says, “not only do I admire this service or product, but it’s exactly what I’m looking for.&# “My New Year’s resolution was to focus on marketing, so this is perfect!” Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent.

PB146: How to Write Effective Sales Copy

ProBlogger

A lot has been written about the topic particularly focusing upon techniques to use in headlines or titles, keywords, power words, and getting the call to action right. We learned a lot by looking at the way that he was selling his products which were competing products in some ways to ours.

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources. Yet the gap between students’ research competence and what’s required of a modern college graduate can’t easily be solved without a framework that encompasses faculty members, librarians, technicians and those who study teaching methods. Friday. June 27, 2008. Sign up. Views.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs.

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