Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Visible Technologies Still doing what they do. evolve24 Acquired by Maritz Research in 2010. Converseon Still doing what they do.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

JUNE 24, 2010

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Visible Technologies. There are many monitoring tools on the market now.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Proactive Report

JUNE 4, 2010

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Monitoring and analyzing social converations is faster, more accurate and costs about one-tenth of traditional market research.

Training 69

Training Social Media Visible Technologies Social CRM 69

Razor Social

MARCH 30, 2016

They could be saying something positive or negative about your company. BuzzSumo is a tool for competitor research. Visible Technologies (recently acquired by Cision) is a listening tool that provides comprehensive monitoring capabilities with a focus on actionable insights. You may want to track and respond. Talkwalker.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me. They don’t take a “credit card approach to monitoring”.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275