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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent.

Retail 178
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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

” Rule blogged about her journey daily on Architizer, and her posts were featured on the Audi Urban Future Initiative Facebook page. . without owning a car, according to Fast Company. The trip was completely unplanned, relying on digital networks and the kindness of strangers. “In the future, we’ll need more than cars.”

CSR 180
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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The 2017 Cone Communications CSR Study found that: 78% of Americans want companies to address social justice issues. Do Good During the Holiday Season.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Buy your own product.

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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. Which companies your viewers work at. LinkedIn posts by my agency Contentworks that feature employees or employee stories have always generated high engagement rates. Film your company party or awards ceremony. The titles for viewers.

LinkedIn 144
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Auto Brands Comparison Report

Unmetric

One of the interesting factors about these brands’ Facebook communities is that most of them recently merged their car model pages into their parent company page - except Honda. Whether it’s a new car, or feature updates, both the brand, and the community get enthusiastic. Time Period - Jan 01 - Dec 31, 2016.

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7 Twitter Direct Message tactics absolutely anyone can use

Audiense

When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. Did your company recently re-brand? Do you want to share your latest CSR report? Share a summary of the event, or an invitation or a discount to attend to the next edition?

Twitter 124