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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. They were role models who would care for the community as if it were their own. "In

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Boosting Content and Fighting Spam Using Google Author Rank

Convince & Convert

In the same way that Google can construct a link graph to determine the value and worth of a link, the same can be done with the social graph by mapping out the relative value of specific “people” in the social sphere. (In In many ways this exercise is not unlike what Klout and other “influence” companies are trying to construct).

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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

And it’s certainly not the same as Klout. That’s their job, making money for the company by serving customers. I always appreciate constructive criticism if your opinion differs. Any company that is not blogging in 2012 is missing out on a HUGE opportunity. Feel free to leave a comment!

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How to Grow Your Blog by Interviewing Influencers

ProBlogger

According to Tech Crunch contributor Polina Haryacha , companies at a global level have now recognized the sheer marketing power of influencers on YouTube. Klout was at the forefront of the trend to measure influencers with metrics. You could locate influencers via YouTube, Facebook, Twitter, Instagram, or LinkedIn.

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Maximize Your Content Creation Commitment

Convince & Convert

Instead, he writes his heavily researched posts for two reasons: “Either I have a new client and I need to get up to speed on their business, and writing forces me to be intelligent about it,” he says, “or I’ll use it for lead generation, in hopes that people connect with me and want to hire my company or join my network.”

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