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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Ridiculous.

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. They were role models who would care for the community as if it were their own. "In She's the founder's mom.

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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

And it’s certainly not the same as Klout. That’s their job, making money for the company by serving customers. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. I always appreciate constructive criticism if your opinion differs.

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How to Grow Your Blog by Interviewing Influencers

ProBlogger

You also have a chance to educate your audience about objectives that you wish to accomplish within your own community. According to Tech Crunch contributor Polina Haryacha , companies at a global level have now recognized the sheer marketing power of influencers on YouTube.

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Maximize Your Content Creation Commitment

Convince & Convert

Most of us—even if we have a team backing us—can’t spend dozens of hours each week writing blog posts, engaging in witty real-time banter on Twitter, sharing insightful articles on LinkedIn, and building robust online communities. The whole process is a carefully constructed win-win.

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