article thumbnail

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

article thumbnail

How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] Kirsten Khire #7 – lurkers or inactive accts? I wonder if this has to do with the correlation between the black community and musicians. Lots of lurkers. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap. Lots of lurkers.

article thumbnail

16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Even if you’re selling elastic bands or medical gauze, or hyper-specific software for estate auctioneers, there’s an opportunity to delight, excite and inform your social media followers. Instead, they infuse their feeds with editorial content, like their I Call Next series which profiles members of the esports community.

Products 145
article thumbnail

How I Helped Make a Bland Blog an Overnight Success

Viper Chill

Because I have this aim, I can build a laser-targeted community who wants to read the advice I’m giving and I can keep providing relevant content to their needs. Now his content is far more targeted to his community and people are getting a lot more value out of his writing. Could you please respond?

article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps. Community manager. A group is an online community within a social network. Crowdsourcing.

List 145