Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I describe this as hearing systems.

Communities 117

Communities Groups Groups Social Media 117

Laurel Papworth

JUNE 16, 2010

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 systems from a thing of work to a thing of play. Obvious one is Community Moderator for those that volunteer community admin duties. Mores the pity. Newbie for newcomers.

Badge 108

Badge Sharepoint Social Media Foursquare 108

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Buzz Marketing for Technology

SEPTEMBER 29, 2008

A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld's newest product called LiveBar is for you. in April 1996.

Liveworld 100

Liveworld Communities Sites Web 2.0 100

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. The tools may change but the system is the same. Great analogy with Web 2.0.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Techipedia: Tamar Weinberg

JANUARY 24, 2008

And it makes sense (due to necessary NDAs and the like) that once Digg took him on board, his loyalties to his friends would be dropped. In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. They forgot about the community. Duymadim.com: Bunudam?

Digg 104

Digg Buy StumbleUpon Social News 104