No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together
Convince & Convert
APRIL 4, 2014
Ultimately, @MarcJacobsIntl and its fan community succeeded in pleading to @Staples for help. However, @MarcJacobsIntl was successful in taking a common theme – technology problems – and spinning it into a visual story that its community could rally around throughout the afternoon and into the next day. Bonus points?
Let's personalize your content