Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. Take Waze for example.

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Data Sysomos Sentiment Analytics 230

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

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Social Media Radian6 Strategy SM2 155

Webbiquity SMM

SEPTEMBER 12, 2011

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Cohen describes how GE found success with a private social media community. 9 Social Networks Your Business Should Be Using by Likeable Media.

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Social Media Trendrr SM2 Alterian 257

Waxing UnLyrical

JANUARY 26, 2011

Image: Asthma Helper via Flickr, CC 2.0 Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? Image: Rafael Peñazola via Flickr, CC 2.0 Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" You read that right.

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Class Facebook Privacy Public Domain 268

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. cheers, Mark Mark Evans Director of Communications Sysomos Inc.

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Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 7, 2010

People are flocking to sites like Twitter and Facebook and other communities because they are online communities where they can learn from and hang out with their peers. Twitter is a community and you’re a member of the congregation. The success of a social media marketing campaign strongly revolves around engagement.

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Social Media Klout Influencer Feed 251