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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why songs like this translate to tweets , remixes , and playoff game invitations. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. Read it aloud a few times to see how it sounds.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? I hope you don’t mind me remixing/using at some point in my life =) [link] [link] frank Wow. Very useful.

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Remember that community and marketplace are two different things. Make it easy for your community to reach you.

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Every company I have worked at did it backwards.

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